Why?

After conducting UX data analysis, several pain points were identified and the need for a page redesign to increase both user engagement and retention rates was brought to the table.

How?

• A new header component as well as card carousel component were created to increase user interest and provide a visual break. Image in header would lower bounce rates while adding accompanying images to our related pages encourages onward navigation.

• Accordions were added to to make text more scannable, shorter,and reduce reader fatigue.

• Side links were replaced by a card carousel component at bottom of page and a progress bar component was created to increase scroll depth and lower exit rate.